The British Advertising Standards Authority (ASA) received 26,433 complaints about 15,556 ads – people in Britain do write letters of complaint, it is not just a class exercise.
In this article in The Guardian you can see the videos of the 10 most complained-about ads on TV. I particularly cannot see the reason why so many people (743 ) complained about the WV Polo ad. It is explained in the article: apparently people were concerned about the dog’s welfare. Watch the video and judge.
Watch the rest of the videos and tell us: Would you have sent a letter of complaint about any of the ads in the top ten list?